“Horse Frightened by Lion” is a famous painting by 18th century artist, George Stubbs. The book points out that if fear and sadness warn us of danger and loss, joy, curiosity, and contentment invite us to reach out and explore the world.įor brand and business storytelling, which do you think is the best approach to creating a sustainable movement? Rapt is also about the positive, top-down approach to attention. Rapt explores the phenomena that the main reason why we’re wired to pay attention to unhappy and frightful emotions is that they attune us to a potential threat or loss, which makes us solve the problem to survive.